HipDot x Addams Family Press Release

HIPDOT ANNOUNCES DREADFULLY BEAUTIFUL MAKEUP COLLECTION WITH THE ADDAMS FAMILY JUST IN TIME FOR ANTICIPATED MOVIE SEQUEL

Fans can create Morticia-inspired, Halloween-ready looks with the limited edition collaboration ‘The Addams Family 2’ out now in theaters and on demand

October 4, 2021 (Los Angeles, CA) – Everyone’s favorite spooky and kooky household, The Addams Family, has welcomed another member to the clan, HipDot – the LA-based beauty incubator best known for its fun and unexpected makeup collabs (including the Spongebob

Squarepants and Tapatio hot sauce collections). The beauty brand is thrilled to announce today the new HipDot x Addams Family collection, just in time for the recent release of the animated comedy sequel, The Addams Family 2. The dark and ominous collaboration will be available online at Hipdot.com on Tuesday, October 5.

Fans of the comedy franchise and beauty lovers alike can create moody looks with the collaboration, which includes:

● Spell’s & Hexes Pigment Palette ($24): Create a Morticia-signature, lifeless smokey eye with a ghostly glow look. This eyeshadow palette includes 8 high pay-off, soft and buttery shades in dark neutrals, greys, and a blood-red. Shades include:

○ Ashes: we only wear the ones we truly loved. Matte, Blackest Black

○ Bones: what keeps us together and what goes last. Matte, Bright White

○ Seance: attempt to communicate with spirits. Uncle Fester Taupe-brown

○ Ghoul: a shimmery burgundy fiend who creeps in the dead of night

○ Cauldron: Morticia approved. Matte Black, Silver Sparkle

○ Moon: when it's out, is when you cast your most intense spells. Ashy Grey, Shimmery Finish

○ Cara Mia: Gomez's pet name for Morticia. Deep Velvet Red

○ Beloved: perfect for a smokey eye. Muted Greyish-Purple

● Morticia Lipstick Trio ($24): Sink your teeth into this. Get ready and get pigmented, sultry lips with this Morticia Lipstick Trio. Includes three dark and stunningly spooky lipsticks to help channel your inner Morticia.

○ Cleopatra Red: Named after Morticia’s plant whose main diet is chunks of red, fleshy

meat (Cleo's favorite food is zebra burgers and yak meatballs)

○ My Happy Color: Morticia wouldn’t be caught alive in any other color, Black.

○ Graves: Tombstone grey

● Collectors Box Set ($58): Spells and hexes, oh my! Open The Addams Family’s vault to find the Morticia Lipstick Trio, the Spell's & Hexes Pigment Palette and a limited edition enamel pin all packed in the limited edition Addams Family Collectors Box Set.

“The Addams Family is a beloved pop culture icon with distinctly grim interests who – similar to us – refuse to conform to society’s idea of normal,” said Jeff Sellinger, CEO of HipDot. “This collaboration is the perfect marriage that allowed us to truly capture the characters’ dark, yet surprisingly sweet personalities.”

Like all HipDot products, the HipDot x Addams Family Collection is vegan and certified cruelty free. All products are free of parabens, talc, phthalates, petroleum, mineral oil and other harmful ingredients. For more information and to shop the HipDot x Addams Family Collection, visit HipDot.com.

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