HipDot x Rugrats Press Release

HIPDOT ANNOUNCES NEW BEAUTY COLLAB WITH NICKELODEON’S ICONIC RUGRATS FRANCHISE FOR SHOW'S 30TH ANNIVERSARY

The limited-edition makeup collection pays homage to the animated series' most popular episode, “A Rugrats Chanukah"

November 9, 2021 (Los Angeles, CA) – “Those candles aren't for Tommy's birthday, they're for Chanukah!” With 2021 marking the 30th anniversary of Nickelodeon’s beloved 90s cartoon Rugrats, LA-based beauty brand HipDot has partnered with the classic TV series for the first-ever Hanukkah dedicated collection inspired by the show’s most popular episode, “A Rugrats Chanukah.” The festive collab will be available for purchase in mid November at Hipdot.com.

The limited-edition HipDot x Rugrats collab includes a nine-shade eyeshadow palette, two double-ended tinted lip glosses, sheet masks, and a beauty sponge. What’s more, Rugrats superfans (read: all 80s and 90s babies) and makeup enthusiasts alike can receive the full

collection with the HipDot x Rugrats Collector’s Box, which will also include an enamel Tommy Pickles pin that’s sure to bring back all the nostalgia.

Products in the collection that will be sold separately include:

● Rugrats Chanukah Special 9-Shade Palette ($24) - A Maccababy’s gotta do what a Maccababy’s gotta do! Inspired by the iconic Rugrats Chanukah special, this 9-shade palette featuring a collection of shimmers, glitters and matte finishes has every color you need to shine brightly for 8 prettiful nights. Shades include:

○ Chanukah Wish: Matte baby blue

○ Menorah: Vibrant, dark blue

○ Harmonica: Matte, navy blue

○ To Be Or Maccabi: Glitter, iridescent baby blue

○ Five Fathers: Matte, cream

○ Maccababy: Frost, golden tan

○ Meanie Of Chanukah: Glitter, silver with stars

○ Topato Pancakes: Matte, dark brown

○ Dreidel: Matte, taupe

● Tommy & Angelica Double-Sided Tinted Lip Glosses ($16) - It’s a Chanukah wish come true! Featuring glitter on one end and gloss on the other, these double-sided lip

glosses will keep your lips soft, hydrated and glittery as you read aloud the same stories your forefathers, five fathers and even six fathers read. Shades include:

○ Tommy: Blue gloss tint + blue stars

○ Angelica: Gold lip gloss tint + gold stars

● Angelica & Chuckie Baby-Soft Face Sheet Masks ($5) - These face sheet masks featuring Angelica and Chuckie will hydrate and soothe your skin after any Maccababy adventure, whether it’s chowing down on some “topato” pancakes or searching for the “meanie” of Chanukah!

● Tommy Baby Blue Sponge ($10) - Super-soft and made with latex-free foam, use this sponge to flawlessly blend makeup to a skin-like finish. Works with the complexion product of your choice. When wet, the sponge will expand, returning to normal size when dry.

● Collector's Box ($78) - Includes pigment palette, lip gloss set, 2 Chuckie sheet masks, 2 Angelica sheets masks, beauty sponge, and exclusive Tommy Pickles enamel pin.

“I love everything about this collection – the Rugrats theme, color scheme, and all of the childhood memories that it brings to fans,” said HipDot CEO Jeff Sellinger. “We had so much fun creating a collection that really brings the classic show back to life for both old and new fans, and the fact that we’re the first brand to launch a Hanukkah makeup collection and release it just in time for the holiday and Rugrats’ 30th anniversary is just the powdered sugar on the sufganiyot.”

Like all HipDot products, the products in the HipDot x Rugrats collection are vegan and certified cruelty-free. All products are free of parabens, talc, phthalates, petroleum, mineral oil, and other harmful ingredients. For more information and to shop the HipDot x Rugrats Collection, please visit HipDot.com, and don’t forget to follow @hipdot on Instagram!

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